Cultural Resources

Whether you travel to another country, or you are sending your product or marketing materials, you are engaging a different culture. To maximize your potential gain and minimize the risk when doing business overseas, your company must be prepared for this cultural exchange. What you say and do, your product, its packaging and support documents, and your brochures and presentations… all must flow together with the business culture you are engaging. This is called transcreation and cultural adaptation.

To get a feel for some cultural differences, take a look at the articles below.

International Currency Conversions